Digital Marketing, Branding +
I developed the packaging and digital assets for Sola Look's new Charmed eyeshadow palette. As an obsessive Charmed lover, I knew fans would appreciate the innovative packaging design as well as the cohesive look that related back to the show.
The outside packaging was based on a huge plot of the show - the Book of Shadows.
The inside packaging was based on one of the main symbols that surrounded the show - The Triquetra symbol. Although I would have loved to go with the "book of shadows" design - the book shape for cosmetics was patented by another cosmetic company. The eyeshadow pigments were also based on the sisters personalities!
I created social marketing videos that were used as a promotional tool for pre-orders on Facebook, Instagram as well as the e-commerce site.