Poster images

Client

AMAZING LASH
STUDIOS

Branding, Digital Marketing
Packaging Design

An eyelash extension franchise company looking for a new and disruptive look + feel

RESULTS

4 time
award
winner
50% increase
in member reactivation
67-87% reduction in customer acquisition costs

AWARDS

Awards Won

My role

Senior
Designer

I worked with my team in helping the leading eyelash extension franchise modernize their brand identity, packaging, in-studio branding, out of home advertising and digital marketing.

IN-STUDIO POSTERS

Poster images

THE
CHALLENGE

Our clients growth was exponential after they were acquired by WellBiz Brands in 2018 and so was the need for a revamp of their branding. They were looking for a national marketing campaign that would modernize their brand and help them become a household name. MSLK was tasked to conceptualize, design and art direct a multi-level campaign to transform their brand in-studio, out-of-home, and online.

DIGITAL ADVERTISING

SOCIAL MEDIA ASSETS

RESULTS

In addition, MSLK took over Amazing Lash Studio’s organic social media strategy, design strategy, and copywriting. By taking a deeper look at their existing audience and observing the top-performing content within the industry, we were able to steer the brand toward increasing engagement, resulting in a 70% follower increase.
2.3x
follower increase from social interaction automation
3x increase
in likes
70%
social media follower increase

THE STUDIO

Outside Studio posters
Direct Marketing Inside Studio

PHOTOSHOOT ART DIRECTION

DIRECT MAIL

Direct Mail

PACKAGING

Before
ALS Packaging
After
3D renderings of packagingg
To enhance the customer experience of self-selecting, we created a look that is both shoppable and Instagrammable.

We sought to leverage Amazing Lash Studio’s existing assets, creating both premium and baseline packaging, and designing a system that allows expansion into other product categories. This dynamic modern redesign allows the products to be stacked in various ways for a strong shelf presence in both in-studio and retail stores.

SERVICES

Competitive Analysis
Brand Audit
Retail Audit
Brand Strategy
Marketing Plan
Photo Art Direction
Print Promotion

Retail Display
Sales Collateral
Logo Refinement
Packaging Rebrand
Radio Advertising
Copywriting
Social Media Campaigns
Organic Social Media
Influencer Marketing

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