Branding, Digital Marketing
An eyelash extension franchise company looking for a new and disruptive look + feel
in member reactivation
67-87% reduction in customer acquisition costs
I worked with my team in helping the leading eyelash extension franchise modernize their brand identity, packaging, in-studio branding, out of home advertising and digital marketing.
Our clients growth was exponential after they were acquired by WellBiz Brands in 2018 and so was the need for a revamp of their branding. They were looking for a national marketing campaign that would modernize their brand and help them become a household name. MSLK was tasked to conceptualize, design and art direct a multi-level campaign to transform their brand in-studio, out-of-home, and online.
SOCIAL MEDIA ASSETS
In addition, MSLK took over Amazing Lash Studio’s organic social media strategy, design strategy, and copywriting. By taking a deeper look at their existing audience and observing the top-performing content within the industry, we were able to steer the brand toward increasing engagement, resulting in a 70% follower increase.
follower increase from social interaction automation
social media follower increase
PHOTOSHOOT ART DIRECTION
To enhance the customer experience of self-selecting, we created a look that is both shoppable and Instagrammable.
We sought to leverage Amazing Lash Studio’s existing assets, creating both premium and baseline packaging, and designing a system that allows expansion into other product categories. This dynamic modern redesign allows the products to be stacked in various ways for a strong shelf presence in both in-studio and retail stores.
Photo Art Direction
Social Media Campaigns
Organic Social Media
Pretty Smart Foundation
User Research, Strategy, Design + DevelopmentView Case Study