Amazing Lash Studios Rebranding

Senior
Designer

I worked with my team in helping the leading eyelash extension franchise modernize their brand identity, packaging, in-studio branding, out of home advertising and digital marketing.

IN-STUDIO POSTERS CAMPAIGN

EVERGREEN POSTERS CAMPAIGN

DIRECT MAIL

THE
CHALLENGE

Our clients growth was exponential after they were acquired by WellBiz Brands in 2018 and so was the need for a revamp of their branding. They were looking for a national marketing campaign that would modernize their brand and help them become a household name. MSLK was tasked to conceptualize, design and art direct a multi-level campaign to transform their brand in-studio, out-of-home, and online.

DIGITAL ADVERTISING

SOCIAL MEDIA ASSETS

RESULTS

In addition, MSLK took over Amazing Lash Studio’s organic social media strategy, design strategy, and copywriting. By taking a deeper look at their existing audience and observing the top-performing content within the industry, we were able to steer the brand toward increasing engagement, resulting in a 70% follower increase.

2.3x
follower increase from social interaction automation

3x increase
in likes

70%
social media follower increase

THE STUDIO

PHOTOSHOOT ART DIRECTION

DIRECT MAIL

PACKAGING

Before

After

To enhance the customer experience of self-selecting, we created a look that is both shoppable and Instagrammable.

We sought to leverage Amazing Lash Studio’s existing assets, creating both premium and baseline packaging, and designing a system that allows expansion into other product categories. This dynamic modern redesign allows the products to be stacked in various ways for a strong shelf presence in both in-studio and retail stores.

SERVICES

Competitive Analysis
Brand Audit
Retail Audit
Brand Strategy
Marketing Plan
Photo Art Direction
Print Promotion
‍

Retail Display
Sales Collateral
Logo Refinement
Packaging Rebrand
Radio Advertising
Copywriting
Social Media Campaigns
Organic Social Media
Influencer Marketing